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| David F. D'Alessandro |
David F. D'Alessandro
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Brand Warfare
by David F. D'Alessandro
Available on:
Audio Download | Audio CD | Audio Cassette
In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer.
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Career Warfare
by David F. D'Alessandro
Available on:
Audio Download | Audio CD
The best-selling author and CEO of Hohn Hancock offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization.
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