Employing a geocentric perspective, Herb Cohen shows you how others often see bargaining as an enriching social exchange...

When You Can Negotiate Anything was published in 1980, it was an immediate bestseller, remained on the New York Times bestseller list for almost a year, was translated into twenty-one languages and eventually sold almost three million copies.

Herb Cohen is the author of You Can Negotiate Anything, the book that has sold over 1.4 million copies and was on the New York Times Bestseller list for over 9 months.

Care...but not that much has become Herb Cohen's mantra. In the twenty years since the classic You Can Negotiate Anything was published, negotiating has become a way of life.

First in a four-tape series--from the World's Greatest Negotiator--revealing the secrets of success. Cohen shows how to make everything a "win-win" situation for everyone.

Using the metaphor of "the game," this audio illustrates how conscious inattention ("caring, but not that much") will produce heightened awareness...

Here with wit and wisdom, Herb Cohen reveals his own conceptual canopy - a step-by-step approach...

Hear expert negotiator Herb Cohen discuss three ways to win the negotiating game...

Every day, you negotiate for something: prestige, money, security, love. This straight-talking guide will show you how to...