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Jack Trout
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The 22 Immutable Laws of Marketing
by Jack Trout
Available on:
Audio Cassette ($9.60) | Audio Download
Two renowned marketing consultants distill everything they have learned in 40+ years about what makes a few companies hugely successful and most others failures.
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Big Brands, Big Trouble
by Jack Trout
Available on:
Audio CD | Audio Cassette | Audio Download
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.
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Differentiate or Die
by Jack Trout
Available on:
Audio CD | Audio Cassette | Audio Download | MP3 CD ($24.95)
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Positioning
by Jack Trout
Available on:
Audio CD ($28.00) | Audio Cassette ($21.60) | Audio Download
This business classic deals with the problems of communicating to a skeptical, media-blitzed public.
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