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| Jack Trout |
Jack Trout
Audio
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The 22 Immutable Laws of Marketing
by Jack Trout
Available on:
Audio Download | Audio Cassette ($12.00)
Two renowned marketing consultants distill everything they have learned in 40+ years about what makes a few companies hugely successful and most others failures.
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Big Brands, Big Trouble
by Jack Trout
Available on:
Audio Download | Audio CD | Audio Cassette
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.
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Differentiate or Die
by Jack Trout
Available on:
Audio Download ($13.95) | Audio CD ($43.20) | Audio Cassette | MP3 CD
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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In Search of the Obvious: The Antidote for Today's Marketing Mess
by Jack Trout
Available on:
Audio Download ($17.99)
This audiobook could upset a lot of people. It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make the people who made the mess very uncomfortable.
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Positioning
by Jack Trout
Available on:
Audio Download | Audio CD ($22.40) | Audio Cassette
This business classic deals with the problems of communicating to a skeptical, media-blitzed public.
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