The Second Coming of Steve Jobs
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From the acclaimed Vanity Fair and GQ journalist - an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history.When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he co-founded completely revitalized Apple. With the revolutionary success of the iMac, Apple turned a profit of over $600 million last year. Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man; how and why he almost gave up his career; the details of his negotiations with Disney's Jeffrey Kaztenberg and Michael Eisner and of the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates - and much more. Since the early days of Apple, Steve Jobs has captivated the public. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings listeners what will be one of the most talked-about business audios of the year. Alan Deutschman is a contributing editor at Vanity Fair. For the past twelve years, he has covered business and technology. He was a correspondent for Fortune for seven years, a senior writer at GQ, and a contributing editor at New York magazine.
 Write a Review of The Second Coming of Steve Jobs
 
LOLJPB, February 17, 2006
Reviewer: LOLJPB
General Content: Very few people in business are hotter right now than Steve Jobs. With the iPod and iTunes revolutionizing the music industry, Jobs is back on top of the world again. His story is a remarkable one from his early beginnings at Apple to his struggles at NeXt and his successes at Pixar to his remarkable return to Apple.
The Second Coming of Steve Jobs is an interesting narrative about an even more interesting individual. The book does an excellent job investigating Jobs and trying to determine what about him has been responsible for his rise and fall (and rise again). Unfortunately, it’s tough to find many answers here. Jobs is just that enigmatic that it’s tough to determine exactly how he got to the place he is today. The author (Alan Deutschman) often portrays Jobs in a negative light (e.g. giving example of his harsh treatment of those working for him) which makes the listener question whether Jobs was really that bad (and if so, wonder why he became so successful) or whether that was simply Deutschman’s treatment of him.
Either way, this is an interesting and enlightening read. Jobs will forever be known as the “Apple guy” and with Apple ship righted once again, it looks like his legacy will be a favorable one. The Second Coming of Steve Jobs comes just at the right time. It’s a book that once you start listening to you’ll find yourself not wanting to stop.
Audio-Specific Content: I listened to the unabridged (8 hours in length) version of this title through Audible.com. It is read by Charles Stransky who does an excellent job. Although the sound quality was a little sketchy for the first few minutes of the recording, any problems quickly subsided. Like most of Audible’s offering, the quality of this title was sufficiently high.
- Published:
2000
- Average Customer Ratings:
 (4.3, Audible.com)
- LearnOutLoud.com Product ID:
T003264
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9780375417948 |
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Biography
Business Leaders
Business
Business Leaders
Technology
Technology Leaders
Technology
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