Contents
Theme song and Introduction
Chapter 1: A Wealth of Food
Chapter 2: Traditional Treasures
Chapter 3: Rituals and New Stuff
Chapter 4: Christmas, the Greatest Marketing Plan of all Time
Chapter 5: Advertising, the Voices and Their Messages
Chapter 6: Nothing is Sacred in Advertising Anymore
Chapter 7: The Ad Agencies Know Where to Find You
Chapter 8: The Media and Advertising has Created Myths in Our Culture
Chapter 9: Marketing by Personal Sellers
Chapter 10: Emotional Pleas for Your Money
Chapter 11: Chasing Dreams of Owning a Business
Chapter 12: You’re Poorer Than You Think
Chapter 13: Status and the Image of Wealth
Chapter 14: Mistaking Thrift for Weakness or Failure
Chapter 15: People Who Have Money Have Made Good Choices
Chapter 16: Interest, Leveraging Your Future Earnings
Chapter 17: Credit Card Rebellion
Chapter 18: Budgeting Your Income
Chapter 19: Some Do’s and Don’t Tips on Reducing Debt
Chapter 20: The Mysterious Power of the Payoff Journey
Chapter 21: May Your Journey be Filled With all the Fruits of Your Labor