Rather than focusing on time and things, First Things First emphasizes relationships and results. And instead of efficiency, this new approach emphasizes effectiveness. It tells us why we feel a gap between how we spend our time and what's deeply important to us; how focusing on efficiency and control increases the gap instead of closing it; how to determine if what you're doing is really important, or only urgent; how to overcome the tremendous gravity of habit; how to put people ahead of schedules; and how to lead your life, not just manage your time.