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August 05, 2005

Three Leaf Group

Stumbled upon this article today about Three Leaf Group, a company that rents motivational and training audiobooks to corporate businesses. This is an interesting idea and something that we've contemplated doing in the future. Companies spend billions of dollars each year to train their employees but a huge untapped potential for development exists in commute times. To allow salespeople, executives, etc. to get "trained" on their way to and from work seems to me like somewhat of a no-brainer.

It's truly a win-win. Audio courses are cheap enough that the company gets a lot of bang for the buck. Employees get something to listen to that they might not normally shell out the cash for and that helps to make their commute more enjoyable. Companies have been buying books for their employees for years. Why not do the same with audio?

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Audio books thrive in downsizing economy

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