Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert.

In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone.

From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don't know, this timely and important book includes:

• A thorough introduction to the power of a proactive phone call
• Direction on how to use text messaging as an adjunct to phone sales
• Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales
• Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call