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Scientific Advertising by Claude Hopkins

Scientific Advertising

Audio Edition

by Claude Hopkins


Product Details

Publisher
 
Audio Original
Running Time
2 Hrs. 2 Mins.
User Rating
  4.0  Stars Based on 3 ratings

Description

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".


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More Details

  • Published: August 2008
  • LearnOutLoud.com Product ID: S026231
Available On
Volumes
ISBN-10
ISBN-13
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