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Scientific Advertising by Claude Hopkins

Scientific Advertising

Audio Edition

by Claude Hopkins

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2 Hrs. 30 Min.
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Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".


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  • Published: August 2008
  • LearnOutLoud.com Product ID: S026231