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10 Quick Steps to Creating Your Brand

by Donatella Giacometti

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Author

Donatella Giacometti

Publisher

Online Today

Abridged Edition

User Rating

4.7 Stars Based on 6 ratings

Description

Donatella Giacometti is a successful entrepreneur who writes and lectures on the subject of branding. She shares this experience with you to help you complete the important task of creating your brand. Donatella takes you through the steps for creating your brand, starting with the basics of branding. She offers easy-to-use tools to help in the creation, and tackles the all-important subject of budgeting. She includes tips on coming up with a brand name and look that will work for you. Once you've created your brand, you need to raise awareness of it. Donatella gives you important resources for getting the word out and creating demand. She also includes steps on planning for the continuity of your brand.

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Branding Expertise For Everyone

Reviewer katherinew

February 17, 2006

Radio personality and technology expert David Lawrence calls Donatella
Giacometti a "bona fide branding superstar." Luckily for us,
Giacometti has decided to share her branding expertise with a larger
audience. 10 Quick Steps to Creating Your Brand offers high-level
insight that can benefit companies of all sizes and all industries.

Katherine Williams, Marketing Director

Practical and Non-Intimidating Intro to Branding

Reviewer hannah_alderson

February 17, 2006

This is a non-intimidating introduction to the big "B" word. The CD is organized in ten short, easy-to-understand steps. It includes advice on everything from naming, budgeting and publicizing your brand. I listened to it on my way to work in the morning.

Fun and Valuable

Reviewer arichmond

February 17, 2006

Ten Quick Steps to Creating Your Brand is a great tool for anyone
tackling the daunting task of creating or redefining their brand. The
"Brand Quiz" in Step 2 was fun to take and let me know exactly where
my brand was and where it needed to go.

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Published: 2004
LearnOutLoud.com Product ID: 1005196

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