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10 Quick Steps to Creating Your Brand by Donatella Giacometti

10 Quick Steps to Creating Your Brand

by Donatella Giacometti

Title Details

Abridged Edition
User Rating
  4.7  Stars Based on 6 ratings


Donatella Giacometti is a successful entrepreneur who writes and lectures on the subject of branding. She shares this experience with you to help you complete the important task of creating your brand. Donatella takes you through the steps for creating your brand, starting with the basics of branding. She offers easy-to-use tools to help in the creation, and tackles the all-important subject of budgeting. She includes tips on coming up with a brand name and look that will work for you. Once you've created your brand, you need to raise awareness of it. Donatella gives you important resources for getting the word out and creating demand. She also includes steps on planning for the continuity of your brand.

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Reviews & Ratings
User Reviews         Rate this title  

Branding Expertise For Everyone
Reviewer katherinew
 February 17, 2006
Radio personality and technology expert David Lawrence calls Donatella
Giacometti a "bona fide branding superstar." Luckily for us,
Giacometti has decided to share her branding expertise with a larger
audience. 10 Quick Steps to Creating Your Brand offers high-level
insight that can benefit companies of all sizes and all industries.

Katherine Williams, Marketing Director

Practical and Non-Intimidating Intro to Branding
Reviewer hannah_alderson
 February 17, 2006
This is a non-intimidating introduction to the big "B" word. The CD is organized in ten short, easy-to-understand steps. It includes advice on everything from naming, budgeting and publicizing your brand. I listened to it on my way to work in the morning.

Fun and Valuable
Reviewer arichmond
 February 17, 2006
Ten Quick Steps to Creating Your Brand is a great tool for anyone
tackling the daunting task of creating or redefining their brand. The
"Brand Quiz" in Step 2 was fun to take and let me know exactly where
my brand was and where it needed to go.

More Details

  • Published: 2004
  • LearnOutLoud.com Product ID: 1005196
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