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This Author: W. Chan Kim
This Narrator: Zvika Furman
This Publisher: Gildan Media

Blue Ocean Strategy by W. Chan Kim

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim


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Unabridged Edition
Running Time
6 Hrs. 45 Min.
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  4.3  Stars Based on 3 ratings
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Description

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand.


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More Details

  • Published: September 2006
  • LearnOutLoud.com Product ID: B019811
Available On
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ISBN-10
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Audio CD
6 Discs
1596590688
9781596590687