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This Author: Karen Morath
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Writing for Strategic Communication by Karen Morath

Writing for Strategic Communication

by Karen Morath

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Writing for Strategic Communication is part of La Trobe University's Bachelor of Strategic Communication degree. It is about writing strategically as a specialist vocation but is equally applicable to developing written strategic communication skills to use in organisational life, irrespective of your job role. From tweeting to speechwriting, it provides an overview of various forms of professional writing including writing for traditional media and writing for web and social media. Students are encouraged to explore the concept of 'great writing' as a construct for understanding the power of words and developing their own writing skills.

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