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Marketing For Owners Podcast by Jon Butt

Marketing For Owners Podcast

by Jon Butt

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Marketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales. From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing. Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate Dont Rent Marketing. Own It.


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  • Warren Cass Helps You Create an Influence Strategy #675
    Fri, Jun 30, 2017


    Warren Cass is a speaker, author, and expert when it comes to disruptive marketing, connecting with people, and managing your influence. In fact, he has come a long way from running raves as a teenager. However, that is what led to him becoming the manager of the biggest nightclub in South West England, with 120 ...The post Warren Cass Helps You Create an Influence Strategy #675 appeared first on Marketing For Owners.

  • Could this be the most important podcast you’ll every hear? #676
    Fri, Jun 30, 2017


    Would you like to hear the truth? Or would you like to hear the continuing promises of internet marketers who have never made money running a real business? Yes, I know you normally see a full transcription here. But, I think you need to listen to me speaking so, for this episode, I’m not going ...The post Could this be the most important podcast you’ll every hear? #676 appeared first on Marketing For Owners.

  • How to Get Help With Your Marketing #674
    Thu, Jun 29, 2017


    One of the main goals of Marketing for Owners is for you to market yourself in a great way. One of those ways is by making sure you get new clients. You need a way to guarantee you are getting new clients all the time. That is the first step in making your business easier. ...The post How to Get Help With Your Marketing #674 appeared first on Marketing For Owners.

  • Drayton Bird s Essentials for Successful Direct Marketing #673
    Thu, Jun 29, 2017


    Drayton Bird is a legendary direct marketing expert and writer who was once described as knowingmore about direct marketing than anyone else in the world . Starting off as a journalist and then becoming a copywriter, by age 27 he was already creative director of a London advertising agency. However, bitten by the mail order ...The post Drayton Bird s Essentials for Successful Direct Marketing #673 appeared first on Marketing For Owners.

  • What Progress Did You Make Toward Your Goals Today? #672
    Tue, Jun 27, 2017


    I am starting a coffee business with my son and we are going to have a ton of goals that we will need to be progressing towards. Everything in life, there are goals that must be set. In order to succeed, you have to find yourself setting goals and accomplishing them and moving forward. Just ...The post What Progress Did You Make Toward Your Goals Today? #672 appeared first on Marketing For Owners.

  • How Automation Can Help You Find Your Super Power #671
    Mon, Jun 26, 2017


    Now these super powers can change your entire business, this doesn’t just apply to marketing, this can apply to anything. Very very simply, if your business is organized and with systems and processes, then you will be able to do other things, you will have predictability, you will be able to do what you want, ...The post How Automation Can Help You Find Your Super Power #671 appeared first on Marketing For Owners.

  • Lisa Spencer-Arnell s 6 Truths for Being A Better Leader #670
    Fri, Jun 23, 2017


    Before Lisa Spencer-Arnell became a leadership coach, she had been in the corporate world for around 17 years. She worked in the textile industry, manufacturing organizations, and for the Financial Times Group as an account director in their consultancy business. In 2001, she trained to become a coach, but beforehand had read an article about ...The post Lisa Spencer-Arnell s 6 Truths for Being A Better Leader #670 appeared first on Marketing For Owners.

  • Why Price is Not as Important As You Think It Is #669
    Thu, Jun 22, 2017


    This is a subject I have to admit I have talked about often, but it has to be talked about over and over and over and over again because it is that important. The price isn’t that important but the subject of the price not being important is important. So on the Marketing for Owners ...The post Why Price is Not as Important As You Think It Is #669 appeared first on Marketing For Owners.

  • Connor Gillivan Shows How Referral Programs Grow Your Business #668
    Wed, Jun 21, 2017


    It was whilst studying business and economics at University that Connor Gillivan met his soon-to-be business partner Nathan Hirsch who, at the time, was playing with the idea of creating an Amazon Marketplace business. So Connor s first entrepreneurial experience when he was asked to be involved a business which bought textbooks off students who no ...The post Connor Gillivan Shows How Referral Programs Grow Your Business #668 appeared first on Marketing For Owners.

  • How to Delegate When You Don’t Have a Staff #667
    Tue, Jun 20, 2017


    This could be crucial because it is something we hear a lot and everyone thinks oh yeah, outsourcing, delegating, building up, getting people, building a team. But remember how annoying, how frustrating it was hearing about that and I didn’t have any money and I didn’t have enough work to do to do that. And ...The post How to Delegate When You Don’t Have a Staff #667 appeared first on Marketing For Owners.

  • How Often Do You Contact Your New Leads? #666
    Mon, Jun 19, 2017


    This is the Marketing for Owners Podcast and I enjoy myself giving you little tidbits of information about marketing, about business tips, stuff that I have learned in running my businesses is for over thirty years. What? Thirty years. Well you would think I would know a few things. And all I give you is ...The post How Often Do You Contact Your New Leads? #666 appeared first on Marketing For Owners.

  • Melanie Deziel Reveals the Truth on Telling Brand Stories #665
    Sat, Jun 17, 2017


    Melanie Deziel has always had an interest in the power which stories have and communicating them to people. That s why she studied investigative journalism at Undergraduate, and then pursued arts and cultural criticism as a Masters. Like many other graduates studying journalism, she found that jobs are a scarce and that the industry has moved ...The post Melanie Deziel Reveals the Truth on Telling Brand Stories #665 appeared first on Marketing For Owners.

  • How to Tell the World About Your Business #664
    Thu, Jun 15, 2017


    One of the things I will help you with if you join The Owners Club or if you continue to listen to The Marketing for Owners Podcast which of course you will because you are very nice like that, is I will help you promote your business in the lowest cost and most effective ways. ...The post How to Tell the World About Your Business #664 appeared first on Marketing For Owners.

  • Leonard Kim Makes Your Personal Branding Strategy Easy #663
    Wed, Jun 14, 2017


    As a child, Leonard Kim had always wanted to go out and live the American dreamhaving a wife, money, a house and a car. And he tried as hard as possible to make it happen. But he always seemed to encounter the problem that everything he worked on just fell apart. It s a ...The post Leonard Kim Makes Your Personal Branding Strategy Easy #663 appeared first on Marketing For Owners.

  • Why You Need to Update Your Business for 2017 #662
    Tue, Jun 13, 2017


    So why am I talking about updating your business in 2017? First of all you might think,It is a bit late, Jon this is June.And there is the thing, yes can you believe that it is the middle of June already? Obviously it was just Easter, it was just Valentine s Day in February, ...The post Why You Need to Update Your Business for 2017 #662 appeared first on Marketing For Owners.

  • How to Cut Your Workload in Half With This Simple Trick #661
    Mon, Jun 12, 2017


    Marketing for Owners Podcast is where I give you little tips and tricks, obviously, many on marketing, but really, really really it is all about making your workload easier. As you can tell from the title, how to cut your workload in half; then bang on topic. Now all these kind of things lead us ...The post How to Cut Your Workload in Half With This Simple Trick #661 appeared first on Marketing For Owners.

  • Charlotte Chipperfield Takes Your Social Media Strategy Back to Basics #660
    Fri, Jun 09, 2017


    Before creating her own agency three years ago, Charlotte Chipperfield spent almost a decade working in the wine industry. Starting off with a harvest internship, her love of writing and talking about wine led to her moving into the hospitality side. That was before she then went into marketing, where she worked with large international ...The post Charlotte Chipperfield Takes Your Social Media Strategy Back to Basics #660 appeared first on Marketing For Owners.

  • How to Connect With Your Clients When Business is Slow #659
    Thu, Jun 08, 2017


    I help businesses and business owners and leaders, make their life easier, business life easier. Now one of the best ways to do that is to get rid of the stress of where’s that next customer and that next sale and the next order coming from? So if we could get rid of that, if ...The post How to Connect With Your Clients When Business is Slow #659 appeared first on Marketing For Owners.

  • Frank Cottle Reveals the Benefits of Virtual Workspaces #658
    Wed, Jun 07, 2017


    All over the world, Frank Cottle is helping business owners provide office solutions for their staff, no matter where they work, with Alliance Virtual Offices. After college, he became a professional racing yachtsman where he spent 10 years enjoying life on fancy boats and spending time with successful and influential people. Their business actions are ...The post Frank Cottle Reveals the Benefits of Virtual Workspaces #658 appeared first on Marketing For Owners.

  • 5 Ways You Can Get More Traffic to Your YouTube Videos #657
    Tue, Jun 06, 2017


    Today I am going to talk to you about youtube videos. This can be a #1 source of great traffic for you if you do it right. For instance — our podcast starts out as a youtube video and then we use that to re-purpose and make more content from that. What I am going ...The post 5 Ways You Can Get More Traffic to Your YouTube Videos #657 appeared first on Marketing For Owners.

  • Why Storytelling Will Help You Gain More Customers #656
    Tue, Jun 06, 2017


    You need to be communicating with your potential clients, your current clients, and your past clients. You want them to come back and remind them what they have been missing. They way to do that is through storytelling. Stories are ways that draw people in. Think about books — you dig into a book because ...The post Why Storytelling Will Help You Gain More Customers #656 appeared first on Marketing For Owners.

  • Andrew Foxwell Helps You Get Started With Facebook Ads #655
    Fri, Jun 02, 2017


    Andrew Foxwell runs social advisory firm Foxwell Digital with his wife Gracie, where they specifically run Facebook and Instagram Ads for their clients. In total, they can be managing up to $500,000 of advertising for their clients per month. In fact, he considers himself one of the Grandfathers of Facebook Ads, having been doing it ...The post Andrew Foxwell Helps You Get Started With Facebook Ads #655 appeared first on Marketing For Owners.

  • 5 Simple Ways to Make Social Media Goals Stick #654
    Thu, Jun 01, 2017


    You may think you are doing social media the right way, but is it really working for you? Today I am going to share with you 5 easy ways you can create goals and make them stick when it comes to your social media presence. So — let’s get into it — okay? 1: Brainstorm ...The post 5 Simple Ways to Make Social Media Goals Stick #654 appeared first on Marketing For Owners.

  • Tom Ziglar Reveals his Best Secrets to Win at Life #653
    Wed, May 31, 2017


    Just in case you were wondering and didn t know, let s start with the elephant in the room: Yes, Tom Ziglar is the son of Zig Ziglar – the most inspiring motivational speaker ever. Tom has been a part of the family business since the day he was born over 52 years ago, but whilst at ...The post Tom Ziglar Reveals his Best Secrets to Win at Life #653 appeared first on Marketing For Owners.

  • How to Measure ROI on Social Media #652
    Mon, May 29, 2017


    Now if you are a natural sales person, fabulous; but most of us are not and therefore it is a worry. So my intention here is to make your entire business easier but most people s worries are where are those next clients coming from. What happens if my customers go away? What happens if one ...The post How to Measure ROI on Social Media #652 appeared first on Marketing For Owners.

  • 8 Ways to Gauge Your Marketing ROI #651
    Mon, May 29, 2017


    And of course, ROI is return on investment, hopefully you know that. Now as we near the end of May on a rainy Monday, we have been covering about metrics and measurements and things like that, because it is incredibly important that whatever you do you measure it that you know what you did. And ...The post 8 Ways to Gauge Your Marketing ROI #651 appeared first on Marketing For Owners.

  • Phil Laboon Will Earn You New Business through Growth Hacking #650
    Fri, May 26, 2017


    Phil Laboon is CEO of Eyeflow internet marketing where they grow client s online presence, manage their online reputation, and make their website a more effective sales and marketing tool. Using growth hacking to ultimately drive sales, he uses tactics which other marketers wouldn t even dare to try and turns them into huge successes for his ...The post Phil Laboon Will Earn You New Business through Growth Hacking #650 appeared first on Marketing For Owners.

  • Creating a 3 Tiered Plan To Improve Profit Margin #649
    Fri, May 26, 2017


    If you want to make more money in your business you need to know how to increase your profit margins and that is what I am going to show you how to do today. The way it works is you need to increase the value of what your customers spend every time. For example — ...The post Creating a 3 Tiered Plan To Improve Profit Margin #649 appeared first on Marketing For Owners.

  • Tim Ash Reveals His Best Conversion Rate Optimization Secrets #648
    Thu, May 25, 2017


    With a PhD in Computer Science, Tim Ash jumped into the internet marketing world during the mid-Nineties after deciding he didn t want to teach at university. Like many start-ups, he has experienced numerous pivots such as working with large companies until he found that the corporate life wasn t for him. But since starting SiteTuners in ...The post Tim Ash Reveals His Best Conversion Rate Optimization Secrets #648 appeared first on Marketing For Owners.

  • Why You Need to Hire an Accountant #647
    Wed, May 24, 2017


    At some point in time you started your business and now things are starting to grow and you find yourself short on time for things. That is where an accountant can help you and that is what we are diving into today. Back in 2007 or 2008, I was attending an event in Atlanta, Georgia ...The post Why You Need to Hire an Accountant #647 appeared first on Marketing For Owners.

  • How to Understand Your Profit Margins #646
    Mon, May 22, 2017


    All this month, we have been talking about the what — measuring the metrics — so how we measure if it is working? Your profit margin is included in this, but how well do you understand the numbers? Personally, I did well in Math in school so I kind of enjoy the numbers, but there ...The post How to Understand Your Profit Margins #646 appeared first on Marketing For Owners.

  • Nadya Khoja s Method for Producing Killer Content#645
    Fri, May 19, 2017


    With aspirations of being a devised theater performer, Nadya Khoja focused on pursuing her dream and joined a University program. But it was when she graduated that she realized there wasn t much opportunity to make much money in avant-garde niche performance. Deciding to follow a different career path, Nadya studied for a Masters in Digital ...The post Nadya Khoja s Method for Producing Killer Content#645 appeared first on Marketing For Owners.

  • How Using an Upsell Can Create More Profit #644
    Thu, May 18, 2017


    Now, you might be saying — “Jon, you are supposed to be teaching us about marketing tips and such, but the whole reason you started this was to make a profit, right? That’s what I am talking about today. If you make a profit, then you can sustain your business. You might say, that you ...The post How Using an Upsell Can Create More Profit #644 appeared first on Marketing For Owners.

  • Karl Blanks Explores the Science of Website Conversion #643
    Wed, May 17, 2017


    As one of the co-founders of Conversion Rate Experts, Dr Karl Blanks was one of the first people to actually coin the term Conversion Rate Optimization. But his journey started at Cambridge University where he studied Natural Science at Undergraduate, and then a PhD in developing a new high-temperature mix for lining combustion chambers. In ...The post Karl Blanks Explores the Science of Website Conversion #643 appeared first on Marketing For Owners.

  • Which Part of Your Marketing System will Net You the Most Money #642
    Tue, May 16, 2017


    That is an interesting question isn’t it? We are going to tackle this one in today’s podcast episode. I enjoy helping you learn the answers to these types of questions, so let’s get into it shall we? You might be wondering where you should spend your marketing dollars — on your website to pretty it ...The post Which Part of Your Marketing System will Net You the Most Money #642 appeared first on Marketing For Owners.

  • Are You Tracking the Best Key Measurements? #641
    Mon, May 15, 2017


      So we are talking about metrics, measurements, and what do we do over the period of May. And I want to make sure, given the number of things you can track and measure, that you are actually tracking thethe right thing. Or the best thing. There are lots of right things but is ...The post Are You Tracking the Best Key Measurements? #641 appeared first on Marketing For Owners.

  • Spencer X. Smith Shares His Secrets for Getting Free Publicity #640
    Fri, May 12, 2017


    Having always been an entrepreneur as a kid, Spencer X. Smith then went on to found and sell an IT services company in 2006, before he went into corporate sales. His job meant he was prohibited from using social media at a time when it was just starting to take off. He could see how ...The post Spencer X. Smith Shares His Secrets for Getting Free Publicity #640 appeared first on Marketing For Owners.

  • How to Increase Your Prices Without Upsetting Customers #639
    Thu, May 11, 2017


    You have a price when it comes to your product, your time, or your services. You set those prices when you first started. Now, what most do is look at their main competitors and base their prices off of what the competition is doing, making sure you are lower than they are. And for the ...The post How to Increase Your Prices Without Upsetting Customers #639 appeared first on Marketing For Owners.

  • Brian Fanzo on Engagement and BeingRealOnline #638
    Wed, May 10, 2017


    Brian Fanzo s Mom says he was talking from the moment he was born and knew he d figure out a space where he could be empowered and be allowed do lots of talking and socializingSo thank goodness that social media came along. He spent nine years working in Cyber Security for the Department of Defence, ...The post Brian Fanzo on Engagement and BeingRealOnline #638 appeared first on Marketing For Owners.

  • Using Google Analytics to Find Out Your Most Popular Subjects #637
    Tue, May 09, 2017


    This month we are covering metrics so very simply if you are not using Google Analytics, you need to be put in a time out, because it is THE best way to measure your website metrics. If you are not sure whether you have it or not, you probably don’t but it is an easy ...The post Using Google Analytics to Find Out Your Most Popular Subjects #637 appeared first on Marketing For Owners.

  • The 6 Metrics You Need to Know to Make a Profit #636
    Mon, May 08, 2017


    Today we are talking about profits, we are talking about measuring and metrics and things like that which could well be boring for a lot of people. And to be honest, if the thought of metrics and profit and numbers is boring for you, then I recommend that you switch this off. That you delete ...The post The 6 Metrics You Need to Know to Make a Profit #636 appeared first on Marketing For Owners.

  • Stephen Hackett on Becoming the Pillar of Your Online Community #635
    Fri, May 05, 2017


    At high school, Stephen Hackett applied to become part of the school newspaper, and despite having no real skills to offer, he somehow got the job. Together, the staff at the newspaper went on to win national awards. It was there that he was introduced to Macintosh computers for the first time, as well as ...The post Stephen Hackett on Becoming the Pillar of Your Online Community #635 appeared first on Marketing For Owners.

  • The Top 3 Things You Should be Measuring in Google Analytics #634
    Thu, May 04, 2017


    So in this month, in May we are concentrating on the 5th question of the 5 questions which is the what. What did we do? It’s where we look at measuring everything because many of us do things in business and we do not measure. We get our accounts once a year, we don t look ...The post The Top 3 Things You Should be Measuring in Google Analytics #634 appeared first on Marketing For Owners.

  • How Chad Cannon Smashes Marketing and Sales Goals #633
    Wed, May 03, 2017


    Chad Cannon is Chief Marketing Officer at Michael Hyatt. However, they first met at Thomas Nelson Book Publishers, where Michael was CEO and about to launch his book Platform, and Chad the VP of Marketing. In fact, Platform was the first book which Chad worked on the marketing of, where he had to figure out ...The post How Chad Cannon Smashes Marketing and Sales Goals #633 appeared first on Marketing For Owners.

  • How to Read Those Pesky Facebook Page Reports #632
    Tue, May 02, 2017


    Yes we are going to dive into this topic. I promise, it won’t be difficult. It is going to be a great help! So– here we go. Let’s get to the nitty gritty of those Facebook page reports. Your facebook page has insights and lots of statistics. This month we are talking about measuring those, ...The post How to Read Those Pesky Facebook Page Reports #632 appeared first on Marketing For Owners.

  • The Top 3 Business Metrics You Should Be Measuring #631
    Mon, May 01, 2017


    During the month of May, we will be discussing our 5th question of the 5 questions every business owner should be able to answer and this month is WHAT. Things like what did we do — measuring, metrics, results — and did we make any money for instance. So, what are these 3 magic metrics ...The post The Top 3 Business Metrics You Should Be Measuring #631 appeared first on Marketing For Owners.

  • Steve Shoulder s 7 Steps to Profit in Your Business #630
    Fri, Apr 28, 2017


    For the past 20 years, Steve Shoulder has been spending his life being involved in the transformation of businesses working as a Professional Interim Manager. It was a watershed moment that he experienced which involved him making a decision about which way he was going in his life. So he went to Cranfield University which ...The post Steve Shoulder s 7 Steps to Profit in Your Business #630 appeared first on Marketing For Owners.

  • What You Have Learned This Month About WHO #629
    Thu, Apr 27, 2017


    Over this month, we have been covering one of 5 questions that every entrepreneur should be able to answer and this one is the WHO. This is so you can truly be successful online and #4 is WHO — who can we sell to online? Now, I have covered quite a few online. We started ...The post What You Have Learned This Month About WHO #629 appeared first on Marketing For Owners.

  • Carrie Wilkerson Helps You Find the Focus to Work from Home #628
    Wed, Apr 26, 2017


    In a break from what successful entrepreneurs usually say, Carrie Wilkerson never had a passion, or even a big idea, for starting her own business. And she didn t even hate the job she was doing. What changed for her was the decision to adopt two childrena brother and a sisterwhich meant ...The post Carrie Wilkerson Helps You Find the Focus to Work from Home #628 appeared first on Marketing For Owners.

  • 3 Ways You Can Give Your Website a Fresh New Look #627
    Tue, Apr 25, 2017


    So — why should have a fresh new look for your website? Well, for starters, after a while it gets boring. There will be people who will visit your site and look at it and say, “I’ve done that before.” Been there — done that. Now, if they come back and it is slightly different, ...The post 3 Ways You Can Give Your Website a Fresh New Look #627 appeared first on Marketing For Owners.

  • Why You Need to Create a Customer Profile #626
    Tue, Apr 25, 2017


    One of the reasons I want to talk to you about how to create a customer profile is because this month in April, we have been talking about the “who” in our five questions. Who are we doing this with and who are we doing this for? It’s an essential step and we need to ...The post Why You Need to Create a Customer Profile #626 appeared first on Marketing For Owners.

  • Kevin Porter Stops You from Stopping Yourself #625
    Fri, Apr 21, 2017


    When Kevin Porter left school at 16, he joined the Royal Navy to gain new exciting experiences and to travel the world. But it wasn t long before he found himself fighting in the Falklands war at 18 years old in 1982. It gave him a different outlook on life, some of which were positive and ...The post Kevin Porter Stops You from Stopping Yourself #625 appeared first on Marketing For Owners.

  • How to Create the Perfect Customer Persona in 15 Minutes #624
    Thu, Apr 20, 2017


    Today I am going to talk about what you need to create the perfect customer persona in 15 minutes or less, and then on Monday I will tell you why you need one. You need to know who your target audience is and you want to find that one single person that is the perfect ...The post How to Create the Perfect Customer Persona in 15 Minutes #624 appeared first on Marketing For Owners.

  • Lisa Song Sutton s Model for Strong Business Partnerships #623
    Wed, Apr 19, 2017


    Seven years ago, Lisa Song Sutton moved to Las Vegas after completing Grad School and began working at a law firm as she focused on building a legal career. And she did this whilst modeling on the side. It was in a conversation with a fellow model she d known back in Miami that her first ...The post Lisa Song Sutton s Model for Strong Business Partnerships #623 appeared first on Marketing For Owners.

  • Why You Need a Pop Up Optin Box On Your Website #622
    Tue, Apr 18, 2017


    Don t be put-off, wait a minute, give me a chance, I know what I m doing, I m in control here. So, pop-up boxes and yes, I mean the things that when you go onto a website, you are reading andsomething suddenly comes up and say,Oh, do this, do that!So, the question wasWhy ...The post Why You Need a Pop Up Optin Box On Your Website #622 appeared first on Marketing For Owners.

  • 3 Key Elements You Need On Your Website #621
    Mon, Apr 17, 2017


    Today I want to talk to you about 3 things you need on your website.For those of you that have implemented those, you ll love what I say because you ll think, yeah I did that. That worked really well. For those of you that haven t implemented what I ve said, this is a chance for you ...The post 3 Key Elements You Need On Your Website #621 appeared first on Marketing For Owners.

  • Phil Crowshaw Reveals How Video Can Earn You More Business #620
    Fri, Apr 14, 2017


    Having impressively climbed the corporate ladder, Phil Crowshaw had worked as a Head of Communications, Sales and Marketing Director, Customer Service director, and UK Managing Director. He enjoyed a six-figure salary and a fancy car, but that didn t stop him waking up one morning and wondering if this was it? In 2004, he decided to ...The post Phil Crowshaw Reveals How Video Can Earn You More Business #620 appeared first on Marketing For Owners.

  • The One Essential Step in Generating Referrals #619
    Thu, Apr 13, 2017


    Referrals – referrals are key to the continuing success of a business. Because you would have put a lot of effort into getting yourself a nice little client or another client, or a few clients. And when those clients have done their, worked with you and they finish contracts and they move on, whatever, wouldn t ...The post The One Essential Step in Generating Referrals #619 appeared first on Marketing For Owners.

  • Josh Steimle Answers Why You Should Focus on Your Personal Brand #618
    Wed, Apr 12, 2017


    At around five years old, Joshua Steimle s father sat him down and explained the concept of money coming in and going out. That meant he was raised knowing that he wanted to buy something, he had to earn the money to pay for it, and that s a lesson he is now passing onto his own ...The post Josh Steimle Answers Why You Should Focus on Your Personal Brand #618 appeared first on Marketing For Owners.

  • 3 Great Ideas for the Perfect Lead Magnet #617
    Tue, Apr 11, 2017


    If you do not want the pressure of finding new clients all the time, then you need them to be coming to you constantly asking to be your client. There is a way to do this, and that is through lead generation. If you can passively collect leads then you can create a great list ...The post 3 Great Ideas for the Perfect Lead Magnet #617 appeared first on Marketing For Owners.

  • 3 WordPress Plugins You Should Be Using to Help Boost Your SEO #616
    Mon, Apr 10, 2017


    SEO stands for Search Engine Optimization, and really what that means is getting to the top of Google when someone searches. If someone searches in related to what you do, you want to come up in the search as the top 3 results. Google is so efficient now a days that no one ever goes ...The post 3 WordPress Plugins You Should Be Using to Help Boost Your SEO #616 appeared first on Marketing For Owners.

  • Tom Corson-Knowles Helps You to Write Your Award Winning Book #615
    Fri, Apr 07, 2017


    When Tom Corson-Knowles started off at business school in Indiana, he realized that he didn t share the same dream as the rest of his cohort. Being an investment banker on Wall Street was his idea of a nightmare, and instead set up a business from his dorm. He also started to write a book which, ...The post Tom Corson-Knowles Helps You to Write Your Award Winning Book #615 appeared first on Marketing For Owners.

  • Are You Rambling On in Long Boring Emails? #614
    Thu, Apr 06, 2017


    Guess what? I, Jon Butt of Marketing for Owners podcast, am about to ramble on in a short and less boring podcast about how not to ramble on for a long time. Anybody who knows me knows I don t ramble on in a boring way.So, I m going to try and keep this short; I ...The post Are You Rambling On in Long Boring Emails? #614 appeared first on Marketing For Owners.

  • David Basulto on Producing Hollywood-Quality Videos on Your iPhone #613
    Wed, Apr 05, 2017


    Before accidentally inventing the iOgrapher case which helps people to create professional standard videos using their mobile devices, David Basulto had achieved a lot. Leaving high school with a football scholarship, he went to San Diego State University in 1988 where he studied for his business degree. With a dream of wanting to be a ...The post David Basulto on Producing Hollywood-Quality Videos on Your iPhone #613 appeared first on Marketing For Owners.

  • Finding the Right Mentor For You #612
    Tue, Apr 04, 2017


    Most sports stars have coaches. No matter how good they are, they will have a coach. David Beckham would have had a coach. The top goal keepers have goal keeping coaches. The basketball players Kobe Bryant and so on had coaches. When Mike Tyson was at his peak and was nice sort of. He had, ...The post Finding the Right Mentor For You #612 appeared first on Marketing For Owners.

  • Are You Hiding Yourself From Potential Customers #611
    Mon, Apr 03, 2017


    Are you hiding yourself from potential customers? What I mean is that people will want to contact you if you got something good to say. Hopefully you have. Or if you ve got something good, a service, a product, whatever information. That s what it is all about this day. These days you got to make people ...The post Are You Hiding Yourself From Potential Customers #611 appeared first on Marketing For Owners.

  • Nate Hagerty Reveals the True Power of Relationships #610
    Fri, Mar 31, 2017


    Nate Hagerty is the man behind TaxProMarketer where he and his team help small tax and accounting firms to form better relationships with their clients. He s been in the financial industry for 15 years, and despite being quite the expert, has never actually prepared a tax return in his life. What he does know about ...The post Nate Hagerty Reveals the True Power of Relationships #610 appeared first on Marketing For Owners.

  • Are You Adapting to the Changes in 2017? #609
    Thu, Mar 30, 2017


    Now, basically, we have to adapt to change constantly. But in 2017, it s all interesting because 2018, it s all going to change again. Now, quite often, these changes in the modern era, you know, in this modern era of modern marketing and the online world and a shifting pattern of, of short attention spans, it s what s ...The post Are You Adapting to the Changes in 2017? #609 appeared first on Marketing For Owners.

  • Sujan Patel Helps You Find the Perfect Business Partner #608
    Wed, Mar 29, 2017


    When Sujan Patel was still at school, he had made an eCommerce website and then learned the hard way about the importance of actually bringing people to it. What he discovered at around 18 years old, was that he was actually pretty good at it. With that in mind, Sujan figured out that there would ...The post Sujan Patel Helps You Find the Perfect Business Partner #608 appeared first on Marketing For Owners.

  • Price Does Not Have to Be a Deciding Factor in a Sale #607
    Tue, Mar 28, 2017


    No it doesn t. And I ll tell you why. When it comes down to it, we are in business and the end result, the final goal is to sell something in general. It might be to sell a product. It might be to sell as service. It doesn t really matter, we, at this podcast is not ...The post Price Does Not Have to Be a Deciding Factor in a Sale #607 appeared first on Marketing For Owners.

  • Dramatically Improve Your Videos in 4 Easy Steps #606
    Mon, Mar 27, 2017


    Now if you are listening on any of those then you probably might not realize that these are all recorded as videos. I am sitting at the moment in South Surrey in British Columbia. Beautiful British Columbia. In Canada, and I am sitting by the duck pond, it is blowing, the wind obviously picked up ...The post Dramatically Improve Your Videos in 4 Easy Steps #606 appeared first on Marketing For Owners.

  • Ian Paget Shares How to Make Money Doing What You Love #605
    Fri, Mar 24, 2017


    From a young age, Ian Paget has had an interest and passion for drawing and art. Over the past few years, he has become one of the best-known voices online when it comes to logo design. He now splits his time between being Creative Director at Advansys, a design agency working on e-commerce websites, and ...The post Ian Paget Shares How to Make Money Doing What You Love #605 appeared first on Marketing For Owners.

  • Why You Need to Consider Starting a Podcast #604
    Thu, Mar 23, 2017


    The reason you need a podcastnow you don t have to have one, however, it is easy. It is easier than you think to create a podcast. This is the funny thing: a lot of people think it would be quite technical. I did when I first started. It s one of those ones that ...The post Why You Need to Consider Starting a Podcast #604 appeared first on Marketing For Owners.

  • Johnathan Dane Shares His Secrets for Staying Ahead of the Game with Content Marketing #603
    Wed, Mar 22, 2017


    For Johnathan Dane, his first experience of advertising and marketing was listing his car wash and waxing services on Craigslist. On a good day, it was making him between $300 and $400, despite having no repeat custom. Although you may not want to ask him to clean your car, he is the founder and CEO ...The post Johnathan Dane Shares His Secrets for Staying Ahead of the Game with Content Marketing #603 appeared first on Marketing For Owners.

  • Why You Need to Contact Your New Leads More Than Once #602
    Tue, Mar 21, 2017


    It s simple, you go to all that effort to get yourself a lead. Why won t you follow up and follow through and make every possible effort to convert them into a purchaser, to a customer? Because you are going to go through a process. You are going to think if there are possible clients. Then ...The post Why You Need to Contact Your New Leads More Than Once #602 appeared first on Marketing For Owners.

  • Spend One Day to Set Up 6 Months of Auto Responders #601
    Mon, Mar 20, 2017


    And wouldn t that be good. Imagine how much that can save. I m going to explain how. Once you set up your email, your business system, it s going to depend on list building. So catering email addresses and your lead magnet and so on. So you get people into a list, and then you need to ...The post Spend One Day to Set Up 6 Months of Auto Responders #601 appeared first on Marketing For Owners.

  • John Warrillow Reveals the Benefits of A Subscription Business #600
    Fri, Mar 17, 2017


    For more than 20 years, John Warrillow has been studying entrepreneurs. In his market research business, he tried to figure out what made them tick, and his marketing agency helped companies to sell to them. He even had a radio production company whose biggest show was Today s Entrepreneur, where a different entrepreneur was interviewed every ...The post John Warrillow Reveals the Benefits of A Subscription Business #600 appeared first on Marketing For Owners.

  • What is the One Thing You are Great at?#599
    Fri, Mar 17, 2017


    Today, we re talking about what s one thing you are really good at. And what I mean by that is like your super power. Because in work, in your business you have, if you are not doing it now, if you started the business from scratch, you will have undoubtedly done everything. Even Richard Branson did ...The post What is the One Thing You are Great at?#599 appeared first on Marketing For Owners.

  • Stefan Thomas s Guide to Successful Business Networking #598
    Wed, Mar 15, 2017


    For well over 10 years, Stefan Thomas has been attending business events. When it came to attending his very first event, he was nervous and he completely hated it. However, he realised how useful it would be for him to keep going. He s become quite a pro and is actually the author of the Business ...The post Stefan Thomas s Guide to Successful Business Networking #598 appeared first on Marketing For Owners.

  • Why You Need to Invest in Learning for Your Business #597
    Tue, Mar 14, 2017


    Because you do. I m, this is recorded in England. I am about to head, well very soon, head off to Canada. And I ll be doing them over there soon. And how can you do that Jon? Well let me explain. My businesses are based in England. I have one based in Canada as well. When ...The post Why You Need to Invest in Learning for Your Business #597 appeared first on Marketing For Owners.

  • Have You Allowed Complacency to Take Root? #596
    Mon, Mar 13, 2017


    Today we are talking about complacency in your business. In the business world, the whole world no matter what country you are, is changing. It was changing last year, it was changing ten years ago; it was changing twenty years ago. It is going to change in five yearstime; it always changes. Now, whatever ...The post Have You Allowed Complacency to Take Root? #596 appeared first on Marketing For Owners.

  • Kate Cook Reveals How Food Can Make Or Break You #595
    Fri, Mar 10, 2017


    Kate Cook has been a nutritional therapist for almost 20 years and has a clinic on London s infamous Harley Street. Known as The Nutrition Coach, she has seen well over 7,000 patients one to one and now visits big companies to promote wellbeing in the workplace. She now has hundreds of clients with whom she ...The post Kate Cook Reveals How Food Can Make Or Break You #595 appeared first on Marketing For Owners.

  • Why You Still Need a Printed Offer #594
    Thu, Mar 09, 2017


    Now just before I recorded this, I just spent half an hour on the phone to a direct mail company. Now this is for some new venture. You might say,ooh Jon if you are such an expert in internet marketing and online stuff, why d you need to sweet talk to direct mail people?Well ...The post Why You Still Need a Printed Offer #594 appeared first on Marketing For Owners.

  • Aaron Orendorff’s Secret Recipe For Making Content Go Viral #593
    Wed, Mar 08, 2017


    Although Aaron Orendorff is now one of the top copywriters in the world, he actually used to work full-time in a ministry as a Pastor and even has a Masters of Divinity. And that is where he gained his experience in communicating with real-life humans and in public speaking. He s never been one to shy ...The post Aaron Orendorff’s Secret Recipe For Making Content Go Viral #593 appeared first on Marketing For Owners.

  • Creating a Content Management Schedule #592
    Tue, Mar 07, 2017


    This is your tip for today and this is a goodie, from me Jon Butt. Schedule, schedule, potato, potato, up to you. Same thing. First of all you have to create content. That may be videos. That may be a podcast. Yes like this. It maybe blog posts, it may be guests posting posts. It ...The post Creating a Content Management Schedule #592 appeared first on Marketing For Owners.

  • 3 Ways Your Clients Can Help You Get More Clients #591
    Mon, Mar 06, 2017


    The answer is yes, if you re wondering. Today I want to talk to you about using your existing clients to get new ones. That s fabulous. That is ideal because then you don t have to make so much effort. So let me tell you how. Unfortunately, you are going to have to talk to them. Yeah, ...The post 3 Ways Your Clients Can Help You Get More Clients #591 appeared first on Marketing For Owners.

  • Paul Stephen on Becoming Famous For What You Do Well #590
    Fri, Mar 03, 2017


    For well over 20 years now, Paul Stephen has been at the helm of a design agency which has enjoyed growth and success. It started with just two people, and now Sagittarius Marketing has more than 40 people who are a part of the team. When Paul left school, he didn t go to university and ...The post Paul Stephen on Becoming Famous For What You Do Well #590 appeared first on Marketing For Owners.

  • Are You Missing Out on Hidden Referrals? #589
    Thu, Mar 02, 2017


    In my marketing system that I ve been using for years that just leads to success, happens to be the same type of system that most other successful online marketers, and in fact offline marketers use as well. Stumbled on it by accident. It’s only after years and years of people asking me of me doing ...The post Are You Missing Out on Hidden Referrals? #589 appeared first on Marketing For Owners.

  • Gary Turner Helps Small Business Outfox Big Business #588
    Thu, Mar 02, 2017


    When Gary Turner was a teenager, he fell in love with computers and technology, and although he never really had a clear sense of what he wanted to do back then, he knew it had to involve technology. He also grew up in an entrepreneurial household, with a Dad who owned his own business and ...The post Gary Turner Helps Small Business Outfox Big Business #588 appeared first on Marketing For Owners.

  • The 5 Items You Need in Your Email Signature #587
    Tue, Feb 28, 2017


    Here s one of the things. I mean these are the kind of bits of advice that I give. Of course you re thinking yeah I got that covered, I ve got an email signature. Well have you? How does it look? I ve got a supplier at the moment who is massive. They are one of the largest ...The post The 5 Items You Need in Your Email Signature #587 appeared first on Marketing For Owners.

  • Why Your Customer Service Needs to Be Top Notch #586
    Mon, Feb 27, 2017


    Now this is one of my bug bears. I have talked about this often. Let me explain where I come from. If you are not giving great customer service to your customers, to your clients then you will be losing points in their mind. As they bank in lovely points. You are having them withdraw ...The post Why Your Customer Service Needs to Be Top Notch #586 appeared first on Marketing For Owners.

  • Taz Thornton on Why You Must Stop Keeping Everything Bottled Up #585
    Fri, Feb 24, 2017


    After doing her work experience aged 16 at her local newspaper, Taz Thornton impressed them so much that they created a position for her. By the age of 20 she was already news editor for the group and then did brief spells in marketing and PR. Her journalism career continued and she moved from the ...The post Taz Thornton on Why You Must Stop Keeping Everything Bottled Up #585 appeared first on Marketing For Owners.

  • How to Radically Enhance Your Customer Service on Social Media #584
    Thu, Feb 23, 2017


    Now to be honest there are lots and lots of different social media channels such as Snapchat, Instagram, Facebook and more. But for this, to be honest, twitter is the most effective because of the way it works — at least in my experience and with others. But much of them use the same basic ...The post How to Radically Enhance Your Customer Service on Social Media #584 appeared first on Marketing For Owners.

  • Jon Dick Explains the Science of Inbound Marketing #583
    Wed, Feb 22, 2017


    Now Vice President of Marketing at HubSpot, Jon Dick was once studying Physics with a plan of becoming a Physics teacher. Surprisingly, it was a passion for improv comedy that took him away from that goal and instead towards marketing. Being one of the only few people in the world to love Calculus, he went ...The post Jon Dick Explains the Science of Inbound Marketing #583 appeared first on Marketing For Owners.

  • Finding a Business Name That Suits You #582
    Tue, Feb 21, 2017


    Don t misunderstand me here. You are possibly called Jeremy Clarkson Photographer Limited or something like, well you know probably not something like that. But you know what I mean. So I don t want you to go off and change your limited name. And generally not often talking to people who haven t started a business yet. ...The post Finding a Business Name That Suits You #582 appeared first on Marketing For Owners.

  • How to Drive Sales Up For Both You and Your Suppliers #581
    Mon, Feb 20, 2017


    How do I get you to drive sales up? Now I am going to use an example of a photographer. A wedding photographer. And this can be simple. I ll show you in a minute how you can apply it to others. So at a wedding, you have a wedding photographer, you ve quite often got the ...The post How to Drive Sales Up For Both You and Your Suppliers #581 appeared first on Marketing For Owners.

  • Mark Asquith Shows How To Streamline Your Workload #580
    Fri, Feb 17, 2017


    When Mark Asquith was a child, he had no dreams for what he hoped to become when he grew up. Instead, he just meandered through life. He gave music college a go, worked for his dad as an electrician and moved from Barnsley to Crawley where he worked in an office. The time he spent ...The post Mark Asquith Shows How To Streamline Your Workload #580 appeared first on Marketing For Owners.

  • Why You Need to Look at Your Competition Differently #579
    Thu, Feb 16, 2017


    The reason I say you need to look at competition differently is because most of us or many will blame competitors or competition for anything. Lack of sales, anything like that. But I want you to just turn it around a bit. Because there is no competition. There if you re thinking of another company in ...The post Why You Need to Look at Your Competition Differently #579 appeared first on Marketing For Owners.

  • Ross SimmondsTips for Trying Something New #578
    Thu, Feb 16, 2017


    Ross Simmonds was always going to end up following in his Grandfather s footsteps of being an entrepreneur. His ability to control his own time and schedule inspired and intrigued him. At high school in the late 90s, he got his first taste of entrepreneurialism back when do-rags were in fashion. He bought some for a ...The post Ross SimmondsTips for Trying Something New #578 appeared first on Marketing For Owners.

  • Creating Good Habits in Your Personal Life #577
    Wed, Feb 15, 2017


    Creating habits, as long as they are good ones and not bad ones can be beneficial for your business. I am a generator of habits for my business so today I am going to share how those can help you out in your business life. What you need to do is think about these things ...The post Creating Good Habits in Your Personal Life #577 appeared first on Marketing For Owners.

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