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This Author: Guy Kawasaki
This Narrator: Paul Boehmer
This Publisher: Tantor Audio

The Art of the Start by Guy Kawasaki

The Art of the Start

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki


Product Details

Author
Narrator
Publisher
 
Unabridged Edition
Running Time
7 Hrs.

Description

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.


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More Details

  • Published: January 2009
  • LearnOutLoud.com Product ID: T032669
Available On
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Audio CD
6 Discs
1400110637
9781400110636
MP3 CD
1400160634
9781400160631