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This Author: Malcolm Gladwell
This Narrator: Malcolm Gladwell
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The Tipping Point by Malcolm Gladwell

The Tipping Point

How Little Things Can Make a Big Difference

by Malcolm Gladwell


Product Details

Narrator
Publisher
 
Abridged Edition
Running Time
3 Hrs.
User Rating
  4.3  Stars Based on 6 ratings

Description

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world.


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More Details

  • Published: 2005
  • LearnOutLoud.com Product ID: T005342
Available On
Volumes
ISBN-10
ISBN-13
Download
9781594831713
Audio CD
3 Discs
1586217453
9781586217457
Cassette
2 Tapes
1570427933
9781570427930