It's easy to understand why Pimsleur(R) is the best: the course is based on a scientifically proven process that guarantees spoken proficiency! See details opposite.

The unique method developed by Dr. Paul Pimsleur lets you learn a language the way native speakers do -- exposing you to vocabulary, grammar, and pronunciation all at once, in everyday conversations. And by applying Dr. Pimsleur's two key proven principles -- the Principle of Graduated Interval Recall and the Principle of Anticipation -- this program delivers results faster and more effectively than any other language learning method, whether classroom or packaged.

"The Principle of Graduated Interval Recall" is a complex name for a very simple theory about memory. In his research, Dr. Pimsleur discovered how long students remembered new information and at what intervals they needed to be reminded of it. If reminded too soon or too late, they failed to retain the information. This discovery enabled him to create a schedule of exactly when and how the information should be reintroduced.

This program is designed to remind you of new information at the exact intervals when maximum retention takes place. Each time your memory begins to fade, you will be asked to recall the word. Through this powerful method, your new language skills move from short-term to long-term memory.

"The Principle of Anticipation" -- Before Dr. Pimsleur created his unique teaching method, language courses were based on the principle of repetition. Teachers drummed phrases into the students' minds over and over, as if language were made up only of words to be memorized. On thecontrary, however, neurophysiologists tell us that simple and unchallenging repetition has a hypnotic, even dulling effect on the learning process, completely counterproductive to actually learning a language. Dr. Pimsleur discovered that learning accelerates when there is an "input/output" system of interaction in which students receive information and then are later asked to retrieve and use it.

The Principle of Anticipation requires you to "anticipate" a correct answer. Practically, what this means is that you retrieve the answer from your memory based on information provided in earlier lessons.