Bezos talks about Amazon's first 30 days of operation, shows the very first home page and explains how the existence of a little known book warehouse in Roseburg Oregon led to the decision to locate Amazon in Seattle. Since 1997, Amazon has spent $800 million on technology, more than it has spent on either warehousing or marketing. A self-proclaimed "EECS-geek", Bezos tells of technological advances that have not only enabled customers to find products, (and now at 28 million items), enabled products to find customers. Hear how Amazon developed "real time personalization", how the company performs "active experiments" and learn more about salad spinners than you could ever imagine.