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This Author: Frederick F. Reichheld
This Narrator: Frederick F. Reichheld
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The Ultimate Question by Frederick F. Reichheld

The Ultimate Question

by Frederick F. Reichheld


Title Details

Publisher
 
Unabridged Edition
Running Time
6 Hrs.

Description

BETTER BUSINESS THROUGH BETTER CUSTOMER SERVICE

In this revolutionary management book, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits." Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.


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  • LearnOutLoud.com Product ID: T027795
Available On
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9781442350991
Audio CD
5 Discs
1929494955
9781929494958