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This Author: Philip B. Evans
This Narrator: Jeff David
This Publisher: HighBridge Audio

Blown to Bits by Philip B. Evans

Blown to Bits

How the New Economics of Information Transforms Strategy

by Philip B. Evans

Title Details

Abridged Edition
Running Time
2 Hrs. 30 Min.


Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information -- customized products tailored to a niche market -- or reach out to a broad, general market, with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to customers, and competitors will pick off the most profitable parts of the value chain. So where's your competitive advantage?

Blown to Bits demonstrates how companies can take advantage of the new economics of information. Using examples from a spectrum of industries -- from financial services to health care, from consumer to industrial goods, from media to retail -- Blown to Bits shows how to make the most of the new forces shaping competitive advantage.

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More Details

  • Published: January 2001
  • LearnOutLoud.com Product ID: B017223
Available On
Audio CD
2 Discs
2 Tapes