Go
 

  Get this audio book:




Learn More About
Find More Titles by
This Author: Dan Olsen
This Narrator: Walter Dixon
This Publisher: Gildan Media

The Lean Product Playbook by Dan Olsen

The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback

by Dan Olsen


Video About This Audio Book



Title Details

Author
Narrator
Publisher
 
Unabridged Edition
Running Time
9 Hrs. 54 Min.

Description

The missing manual on how to apply Lean Startup to build products that customers love.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.


People Who Liked The Lean Product Playbook Also Liked These Titles:
  Influencer
by Kerry Patterson

  Leadership A to Z
by James O'Toole

  The Change Maker's Playbook
by Amy J. Radin