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This Author: Ty Montague
This Narrator: Sean Runnette
This Publisher: HighBridge Audio

True Story: How to Combine Story and Action to Transform Your Business by Ty Montague

True Story: How to Combine Story and Action to Transform Your Business

by Ty Montague


Title Details

Author
Narrator
Publisher
 
Unabridged Edition
Running Time
6 Hrs. 35 Min.

Description

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.


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