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Crossing the Chasm by Geoffrey A. Moore

Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore


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Title Details

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Publisher
 
Unabridged Edition
Running Time
9 Hrs. 45 Min.

Description

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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More Details

  • Published: November 2012
  • LearnOutLoud.com Product ID: C068756
Available On
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ISBN-10
ISBN-13
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