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This Author: Sergio Zyman
This Narrator: Sergio Zyman
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End of Marketing as We Know It by Sergio Zyman

End of Marketing as We Know It

by Sergio Zyman

Title Details

Abridged Edition
Running Time
3 Hrs.


Marketing as we know it today is about image. It's about getting consumers to love your products. It's about buzzwords like "events" and "relationships."

Problem is, it's not working.

So says Sergio Zyman, two-time marketing czar of Coca-Cola, quite possibly the most famous marketer in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, Fruitopia and Sprite.

Zyman explores:

  • Why marketing isn't an art but a science
  • How a well-honed strategy is more important to your success than what your ads actually say
  • How ad agencies are fixated on the wrong things

And why:

  • It's crucial to increase your marketing budget - not to cut it - when sales are down
  • It's suicide to base your sales projections on previous performance
  • It's sometimes necessary to enter a category just to kill it

"The End of Marketing As We Know It" captures a seismic shift in marketing, from the rogue visionary master of the trade.

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  • LearnOutLoud.com Product ID: E020886
Available On
2 Tapes