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Influence: The Psychology of Persuasion by Robert Cialdini

Influence: The Psychology of Persuasion

by Robert Cialdini


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Unabridged Edition
Running Time
10 Hrs.6 Min.
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Description

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


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  • Published: October 2016
  • LearnOutLoud.com Product ID: I098439
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