Get this audio book:

Learn More About
Find More Titles by
This Author: Robert Cialdini
This Narrator: Robert Cialdini
This Publisher: Harper Audio

Influence: The Psychology of Persuasion by Robert Cialdini

Influence: The Psychology of Persuasion

New and Expanded

by Robert Cialdini

Video About This Audio Book

Title Details

Unabridged Edition
Running Time
20 Hrs. 43 Min.


Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

People Who Liked Influence: The Psychology of Persuasion Also Liked These Titles:
  Corporate Combat
by William E. Peacock

  Traffic Secrets
by Russell Brunson