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Meatball Sundae by Seth Godin

Meatball Sundae

by Seth Godin


Title Details

Author
Narrator
Publisher
 
Unabridged Edition
Running Time
6 Hrs.

Description

Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.

American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.

In his trademark style--clear, accessible, jargon-free, and full of real-life examples--Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.


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More Details

  • Published: December 2007
  • LearnOutLoud.com Product ID: M024914
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Audio CD
4 Discs
159887103X
9781598871036