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The Next Evolution of Marketing by Bob Gilbreath

The Next Evolution of Marketing

Connect with Your Customers by Marketing with Meaning

by Bob Gilbreath


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Title Details

Author
Narrator
Publisher
 
Unabridged Edition
Running Time
10 Hrs.

Description

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.

Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.


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