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Death to All Sacred Cows by David Bernstein

Death to All Sacred Cows

How Successful Businesses Put the Old Rules Out to Pasture

by David Bernstein


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
4 Hrs.

Description

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.

Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.


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