Go Advanced Search
 




Learn More About
Find More Titles by
This Author: Christopher Locke
This Narrator: Christopher Locke
This Publisher: Simon & Schuster Audio

Gonzo Marketing by Christopher Locke

Gonzo Marketing

Winning Through Worst Practices

by Christopher Locke


Product Details

 
Abridged Edition
Running Time
2 Hrs. 30 Min.
Share This

Description

From the author of The Cluetrain Manifesto comes Gonzo Marketing, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust.

As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.

Gonzo Marketing is not yet another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging online markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity.


People Who Liked Gonzo Marketing Also Liked These Free Titles:
  The Merchants of Cool
by Douglas Rushkoff

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: 2001
  • LearnOutLoud.com Product ID: G004415
Available On
Volumes
ISBN-10
ISBN-13
Download
9780743547901
Audio CD
074350786X
Cassette
0743507851