Go Advanced Search

  Get this audio book:

Learn More About
Find More Titles by
This Author: Richard L. Brandt
This Narrator: Neil Shah
This Publisher: Blackstone Audio

One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt

One Click: Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt

Title Details

Unabridged Edition
Running Time
5 Hrs. 39 Min.
Share This


An insightful look at how Amazon really works and how its founder and CEO makes it happen....

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.

People Who Liked One Click: Jeff Bezos and the Rise of Amazon.com Also Liked These Free Titles:
  Lives of Poor Boys Who Became Famous
by Sarah Knowles Bolton

  Ponzi Supernova Podcast
by Steve Fishman

  My Life and Work
by Henry Ford

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: October 2011
  • LearnOutLoud.com Product ID: O066537
Available On