Get this audio book:

Learn More About
Find More Titles by
This Author: Phil Baker
This Narrator: Richard M. Davidson
This Publisher: Audible.com

From Concept to Consumer by Phil Baker

From Concept to Consumer

How to Turn Ideas into Money

by Phil Baker

Video About This Audio Book

Title Details

Unabridged Edition
Running Time
5 Hrs. 36 Min.


In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created.

Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You'll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!

You'll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding "feature creep", prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you've delivered your first breakthrough product, Baker shows how to follow up with another winner!

People Who Liked From Concept to Consumer Also Liked These Free Titles:
  Catalyst Podcast
by Ken Coleman

  Boyer Lectures Podcast
by Rupert Murdoch