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This Author: Philip Kotler
This Narrator: Steven Menasche
This Publisher: Gildan Media

Chaotics by Philip Kotler


The Business of Managing and Marketing in the Age of Turbulence

by Philip Kotler

Title Details

Unabridged Edition
Running Time
6 Hrs. 57 Min.


We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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