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The Digital Start Up Workbook by Cheryl Rickman

The Digital Start Up Workbook

The Ultimate Step-by-Step Guide to Succeeding Online from Start Up to Exit

by Cheryl Rickman

Title Details

Unabridged Edition
Running Time
13 Hrs. 26 Min.


Your digital business start-up journey begins here.

From the best-selling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an on-going success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

  • Assess whether your business idea will work online/digitally
  • Choose the right business model for your proposition and avoid wasting time
  • Assess demand, viability, and uncover untapped needs and gaps in the market
  • Build a usable, engaging website and mobile app
  • Create a buzz using social networking
  • Drive high quality traffic to your site and convert visitors into paying customers
  • Use search engine optimization (SEO) and marketing (SEM) tools effectively
  • Raise finance and protect your business
  • Build and maintain a strong brand
  • Recruit and retain a strong team
  • Sell the business or find a suitable successor.

Cheryl Rickman writes books on the big world of business from a small village in Hampshire. After working in editorial for three years post-graduation, Cheryl joined an online information publisher and wrote a number of booklets about internet business and web marketing. At the age of 25, Cheryl decided to combine running her own internet business - which served clients such as Microsoft and Motorola - with a freelance writing career, focusing on entrepreneurship, business start-up, and company growth.

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