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This Author: W. Chan Kim
This Narrator: Steve Menasche
This Publisher: Gildan Media

Blue Ocean Classics by W. Chan Kim

Blue Ocean Classics

by W. Chan Kim

Title Details

Unabridged Edition
Running Time
1 Hr. 52 Min.


W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy, and what it takes to create the new markets of tomorrow.

In "Red Ocean Traps", Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).

"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource - time.

This collection is the ideal start, or refresher, for creating more blue oceans.

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