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This Author: David Bernstein
This Narrator: Johnny Heller
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Death to All Sacred Cows by David Bernstein

Death to All Sacred Cows

How Successful Businesses Put the Old Rules Out to Pasture

by David Bernstein


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Unabridged Edition
Running Time
4 Hrs.
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Description

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.

Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.


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More Details

  • Published: March 2008
  • LearnOutLoud.com Product ID: D029080
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Audio CD
4 Discs
1400105846
9781400105847
MP3 CD
1400155843
9781400155842