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This Author: Bob Burg
This Narrator: Bob Burg, John David Mann
This Publisher: Penguin Audio

It's Not About You by Bob Burg

It's Not About You

A Little Story About What Matters Most in Business

by Bob Burg


Product Details

Publisher
 
Unabridged Edition
Running Time
2 Hrs. 59 Min.
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Description

From the acclaimed, best-selling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you. Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.


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More Details

  • Published: September 2011
  • LearnOutLoud.com Product ID: I045672
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