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The 10 Laws of Trust by Joel Peterson

The 10 Laws of Trust

Building the Bonds That Make a Business Great

by Joel Peterson

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Title Details

Unabridged Edition
Running Time
2 Hrs. 54 Min.


Trust is the glue that holds an organization together. It turns secrecy into transparency, micromanagement into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, "When a company has a reputation for fair dealing, its costs drop: trust cuts the time spent second-guessing and lawyering."

In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:

  • Start with integrity
  • Invest in respect
  • Empower everyone
  • Require accountability
  • Create a winning vision
  • Keep everyone informed
  • Budget in line with expectations
  • Embrace conflict
  • Forget "you" to become an effective leader
  • And more

With this book, you'll be able to plant the seeds of trust - and reap the rewards of reputation, profits, and success.

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