If you have ever watched athletes performing at their best, you have witnessed the power of "the Zone", that state where everything clicks and personal and team bests are the norm. In The Winner's Way, Dr. Pam Brill tells readers how they, too, can achieve the Zone of top performance, turning goals, whether in the wide world of sports, work, or daily life, into positive, results-driving action. With her Three A's, activation, attention, and attitude, Dr. Brill supercedes previous wisdom by systematically bringing together these three crucial elements to hurdle personal obstacles and finish, again and again, always the winner. Out of her years of research on peak performance in sport and work, coaching to elite athletes and top corporations, and teaching at Dartmouth Medical School, Brill, a psychologist, has put together, and field tested, her unique Winner's Way system.The Winner's Way offers readers a proven, user-friendly method to identify, engage, and drive strategic change for continual achievement in the face of never-ending challenge. That racing heart and those white knuckles. They're the result of the chemical deluge that ramps activation to high speed, but without proper 3A alignment, this power within can derail attention and attitude. Tunnel vision is no accident. Negative beliefs about self and potential will always get in the way. Plagued instead by listlessness, wandering attention, an apathetic attitude. These are all due to another chemical reaction, with symptoms readers learn to identify and then re-ramp to their best strengths. Throughout The Winner's Way, Dr. Brill provides example after example so listeners can adapt, according to their personal make-up, the steps to winning achievement that become second nature.