David Halberstam on Michael Jordan's Impact on Basketball by David Halberstam on Free Online Audio

Shortly after Michael Jordan's retirement in 1998, writer David Halberstam published the book Playing for Keeps: Michael Jordan and the World He Made. In this Fresh Air interview, Halberstam talks about how Jordan was not only one of the greatest basketball players of all time, but also an incredible businessman. After the rise of the NBA in the Larry Bird vs. Magic Johnson era of the 1980s, Jordan came in and partnered up with Nike to get Madison Avenue on board to help promote basketball. Halberstam praises the skills of Phil Jackson to coach the superstar Jordan and the Chicago Bulls in this golden age of the NBA. It's an enjoyable interview about many aspects of Jordan's career, which made him one of the most famous Americans in the world.

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David Halberstam on Michael Jordan's Impact on Basketball

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