Go Advanced Search
 

Buy from a third party:

( Amazon.com )        # of Discs: 12




Learn More About
Find More Titles by
This Author: Ken Auletta
This Narrator: Jim Bond
This Publisher: Brilliance Audio

Googled by Ken Auletta

Googled

The End of the World as We Know It

by Ken Auletta


Video About This Audio Book



Product Details

Author
Narrator
Publisher
 
Unabridged Edition
Running Time
14 Hrs.
Share This

Description

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful - and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth, to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of "Don't be evil"; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy.

More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable - and where it is now taking us all.


People Who Liked Googled Also Liked These Free Titles:
  Back to Work Podcast
by Merlin Mann

  Recode Media Podcast
by Peter Kafka

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: November 2009
  • LearnOutLoud.com Product ID: G038902
Available On
Volumes
ISBN-10
ISBN-13
Download
Audio CD
12 Discs
1441820973
9781441820976
MP3 CD
144182099X
9781441820990