Go Advanced Search
 

Buy from a third party:




Learn More About
Find More Titles by
This Author: George Westerman
This Narrator: Jonathan Todd Ross
This Publisher: Recorded Books

Leading Digital: Turning Technology Into Business Transformation by George Westerman

Leading Digital: Turning Technology Into Business Transformation

by George Westerman


Video About This Audio Book



Product Details

Publisher
 
Unabridged Edition
Running Time
8 Hrs.54 Min.
Share This

Description

Become a Digital Master - No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:

  • How to engage better with your customers
  • How to digitally enhance operations
  • How to create a digital vision
  • How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.


People Who Liked Leading Digital: Turning Technology Into Business Transformation Also Liked These Free Titles:
  Recode Decode Podcast
by Kara Swisher

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: February 2017
  • LearnOutLoud.com Product ID: L100750
Available On
Volumes
ISBN-10
ISBN-13
Download