Go Advanced Search

Get this free title from:

Free Stuff in These Categories
Find More Titles by
This Author: Douglas Rushkoff
This Publisher: Frontline

The Persuaders by Douglas Rushkoff

The Persuaders

by Douglas Rushkoff

Title Details

Running Time
1 Hr. 25 Min.
Share This


Frontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.

People Who Liked The Persuaders Also Liked These Free Titles:
  Principles of Marketing
by Mukhtar Ahmed

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: 2004
  • LearnOutLoud.com Product ID: T080205