Charles Duhigg on Habits: How They Form and How to Break Them by Charles Duhigg on Free Online Audio

In this Fresh Air interview, New York Times columnist Charles Duhigg talks about his book The Power of Habit: Why We Do What We Do in Life and Business. He explains how to create new habits and break bad habits using examples from his own life. Duhigg also addresses how marketers utilize the science of habits to get consumers to buy new products. He looks at how Procter & Gamble turned Febreze into a billion-dollar product, and how Target markets to women when they're pregnant. In the second half of the interview, Duhigg discusses other reporting he has done on the dreadful working conditions in Chinese factories that are manufacturing Apple devices.

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