Get this free title from:

Free Stuff in These Categories
Find More Titles by
This Author: Marshall McLuhan
This Publisher: Spotify

The Medium Is the Massage by Marshall McLuhan

The Medium Is the Massage

by Marshall McLuhan


Title Details

Running Time
42 Min.


Recording based on from The Medium Is the Massage: An Inventory of Effects, which is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. The audio recording based on the book was made by Columbia Records in the late 1960s, produced by John Simon but otherwise keeping the same credits as the book. The recording consists of a pastiche of statements made by McLuhan interrupted by other speakers, including people speaking in various phonations and falsettos, discordant sounds and 1960s incidental music in what could be considered a deliberate attempt to translate the disconnected images seen on TV into an audio format, resulting in the prevention of a connected stream of conscious thought. Various audio recording techniques and statements are used to illustrate the relationship between spoken, literary speech and the characteristics of electronic audio media. McLuhan biographer Philip Marchand called the recording "the 1967 equivalent of a McLuhan video."

People Who Liked The Medium Is the Massage Also Liked These Free Titles:
  Norman Solomon: War Made Easy
by Norman Solomon