Barry Schwartz Audio & Video

Barry Schwartz, author of The Paradox of Choice: Why More Is Less, discusses some of the observations he makes in his book in this talk from the TED conference.

In this TED Talk Barry Schwartz, author of The Paradox of Choice and his latest book Practical Wisdom, talks about the absence of calling on virtue and wisdom in our personal and professional lives.

Most of us want to succeed. And most of us want to do the right thing. But we often forget that the way to succeed is by doing the right thing, as Barry Schwartz and Kenneth Sharpe remind us in Practical Wisdom:The Right Way to Do the Right Thing.

Barry Schwartz makes a passionate call for "practical wisdom" as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice....

Google TechTalks April 27, 2006 Barry Schwartz