Dan Ariely Audio & Video

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

In his new book, Homo Deus: A Brief History of Tomorrow, Harari examines what might happen to the world when these old myths are coupled with new godlike technologies such as artificial intelligence and genetic engineering.

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

How much is pleasure worth? If it turns out no one is rational, shouldn’t we redefine “rational”?

Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so?

Behavioral economist Dan Ariely discusses his new book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home.

In his new book Dollars and Sense, world-renowned behavioral economist Dan Ariely (Predictably Irrational and The Honest Truth About Dishonesty) brings his signature blend of humor and insight to bear on the truly illogical world of personal finance…

Googler Logan Ury talks to behavioral economist and "Predictably Irrational" author Dan Ariely in the second of our Modern Romance talks.

Drawing on the same experimental methods that made "Predictably Irrational" such a hit, Ariely emphasizes the important role that irrationality plays in our day-to-day decision-making--not just in the financial marketplace but in the most personal aspects of our lives.

Professor Dan Ariely visits Google's Mountain View, CA headquarters to discuss his book "Predictably Irrational: The Hidden Forces That Shape Our Decisions."