Go Advanced Search
          

Don Shemwell Audio & Video

Sort by
Titles Per Page
1 - 2 of 2 Titles
1
1.
by Don Shemwell
Available on:
Online Video (Free)

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

2.
by Don Shemwell
Available on:
Online Video (Free)

A study and application of the research process and techniques used in marketing research. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects.

1 - 2 of 2 Titles
1