Eric Ries Audio & Video

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

In his best-selling, first book, The Lean Startup, entrepreneur Eric Ries laid out a new road map to success for startups of all shapes and sizes, kick-starting a movement that quickly spread across the industry and inspired a generation of entrepreneurs.

Google hosts Eric Ries author of, "The Lean Startup". The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions.

Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds…