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by John Gerzema
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How feminine values can solve our toughest problems and build a more prosperous future....
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by John Gerzema
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Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers.
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by John Gerzema
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Understanding the post-crisis consumer. In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy.
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