Jonah Berger Audio & Video

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?

We all have ideas we want to share whether it be with friends or in business, and we would all we like these ideas to be influential and spread. In this talk at Google, Jonah Berger takes a look at why certain ideas spread and go viral either by word of mouth or by social media.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.

New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish?

What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change?