Jonah Berger
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1.
by Jonah Berger
Available on:
Audio Download | Audio CD
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
2.
by Jonah Berger
Available on:
Online Video (Free)
We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online.
3.
by Jonah Berger
Available on:
Audio Download | Online Video
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
4.
by Jonah Berger
Available on:
Audio Download
The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.
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