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by Ken Segall
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Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.
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by Ken Segall
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Simplicity is arguably the most potent weapon in business - attracting customers, motivating employees, helping companies to outthink competitors, and creating new efficiencies.
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